MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear TV networks have long been recognized as traditional television formats, relying on scheduled programming via public channels. In contrast, digital services operate on ad-supported systems, with Netflix, major competitors, and niche players serving as leading platforms. As viewer preferences shift, rivalry between conventional TV networks an